The Challenge
Plankore AI needed a content strategy that could:
- Explain technical features in simple language
- Reach the right construction audience
- Improve search engine visibility
- Build trust around the product
- Educate users about digital takeoffs
- Communicate available and upcoming features clearly
- Turn product capabilities into useful content
The Solution
I developed an SEO and content marketing approach built around the real challenges faced by construction professionals.
The content focused on takeoffs, estimates, project collaboration, quantity calculations, and browser based workflows. Each piece was created to educate users, highlight product value, and guide the audience toward exploring Plankore AI.
Key Deliverables
SEO Strategy
A focused search strategy based on relevant construction, estimating, takeoff, and project management keywords.
Keyword Research
Research into the terms contractors, estimators, and construction teams use when searching for digital takeoff and estimating tools.
Website Content
Clear product messaging designed to explain features, benefits, workflows, and available plans.
Educational Content
Helpful content explaining manual takeoffs, quantity calculations, cost estimates, collaboration, and construction workflows.
Social Media Content
Product focused posts, carousels, reels, captions, and headlines created for LinkedIn and other social platforms.
Video Scripts
Short video scripts designed to demonstrate how users move from construction plans to quantities and estimates.
Content Planning
An organized content calendar covering product education, industry challenges, feature demonstrations, and customer needs.
SEO Optimization
Optimization of website headings, page content, keywords, metadata, and internal structure to support search visibility.
My Role
- SEO strategy
- Keyword research
- Competitor research
- Content strategy
- Website content
- Product messaging
- Social media content
- Carousel content
- Short video scripts
- Content calendar planning
- SEO optimization
- Performance recommendations
The Process
01. Discovery
I reviewed Plankore AI’s product, audience, available features, market position, and content goals.
02. Research
I researched relevant keywords, competitors, construction workflows, customer challenges, and industry content opportunities.
03. Strategy
I created a content direction covering product education, SEO topics, social media formats, feature communication, and audience needs.
04. Content Creation
I developed website copy, posts, carousels, video scripts, headlines, captions, and educational content.
05. Optimization
The content was refined for clarity, search intent, brand consistency, readability, and platform requirements.
06. Delivery and Improvement
Final content was organized for publishing, while performance insights could be used to improve future topics and campaigns.
The Result
The completed strategy gave Plankore AI a clearer and more consistent way to communicate its product.
Technical features were transformed into understandable, audience focused content that helps construction professionals recognize the product’s value, discover its capabilities, and explore more efficient takeoff and estimating workflows.
