The Challenge
The brand needed graphic designs that could:
- Communicate its personality clearly
- Create a recognizable visual style
- Capture audience attention
- Maintain consistency across platforms
- Present content in an engaging way
- Support its wider marketing goals
The Solution
I developed a clear and distinctive graphic direction based on the brand’s identity and audience.
Each design uses purposeful layouts, strong visual hierarchy, balanced typography, and consistent creative elements. The result is a flexible visual system that keeps the brand recognizable while allowing every design to feel fresh and engaging.
Key Deliverables
Creative Direction
A clear visual approach defining the overall mood, colors, typography, imagery, and design style.
Social Media Graphics
Engaging branded graphics designed to improve consistency and capture attention across social platforms.
Marketing Materials
Professional promotional designs created to communicate offers, services, campaigns, and brand messages.
Typography and Layout
A structured typography and layout system that makes important information clear, readable, and visually engaging.
Visual Consistency
Consistent use of colors, fonts, imagery, spacing, and graphic elements across every design.
Platform Ready Designs
High quality final graphics prepared in the correct sizes and formats for digital and social media use.
My Role
- Creative direction
- Graphic design
- Visual concept development
- Typography selection
- Color application
- Layout design
- Social media graphics
- Marketing materials
- Design revisions
- Final file preparation
The Process
01. Discovery
I learned about Richmond Car Wash, its services, customers, goals, and website requirements.
02. Research
I reviewed the industry, competitors, references, and visual opportunities to establish a distinctive creative approach.
03. Concept Development
I explored typography, colors, imagery, compositions, and graphic elements that reflected the brand.
04. Design
The approved direction was transformed into polished and engaging graphic designs.
05. Refinement
The designs were reviewed and improved based on feedback, consistency, readability, and visual balance.
06. Final Delivery
The approved graphics were delivered in high quality and platform ready formats.
The completed project gave The Grand White Rabbit a clear and recognizable visual presence. The designs communicate the brand’s personality, maintain consistency, and create a stronger connection with its audience.
The Result
